Sex Positive Brands That Treat You Like an Adult
The sex toy and intimacy wellness industry has come a long way. Brands now exist that actually think about inclusivity, design, consent, and community. They do not assume your gender, your orientation, or what kind of pleasure you are looking for.
These brands are the ones doing it right. They make great products and they treat their customers like capable adults who know what they want.
Maude
Maude makes intimate wellness products with genuinely beautiful design. Their products, which include personal massagers, lubricants, and condoms, are minimal, elegant, and feel like adult objects rather than embarrassing purchases. Their inclusive marketing features people of all genders, orientations, and relationship structures. The Vibe personal massager is a design icon and their product line continues to expand with the same aesthetic intelligence. Shop the Maude intimate wellness collection
Dame
Dame was founded by two women who were frustrated by the gender gap in the pleasure industry. Their products are designed with extensive community feedback and tested for real experiences. The Eva hands-free vibrator and Arc massager are cult products. They are also extremely vocal advocates for LGBTQ+ rights and sex education. Dame famously fought the MTA over advertising bans that applied to their products but not comparable men’s products. They won. Shop the Dame pleasure products
Foria
Foria makes CBD and botanical-infused intimacy products including lubricants, suppositories, and intimacy oils. Their products are designed to reduce discomfort and increase pleasure, especially for people who experience pain during sex. The brand is deeply inclusive in its framing and focused on education and access. Their Intimacy Melts and Awaken Arousal Oil are consistently recommended by people who have tried them. Shop the Foria intimacy wellness products
We-Vibe
We-Vibe makes a range of vibrators and couples toys designed for all kinds of partnerships and body configurations. Their app-connected products are thoughtfully designed for long-distance couples as well. The Jive and Sync lines are popular across the LGBTQ+ community for their versatility and inclusive positioning. The Chorus couples vibrator in particular has become a favorite for queer partnerships. Shop the We-Vibe couples wellness collection
Unbound
Unbound is a pleasure brand founded by and for women and queer people. Their Palma and Puff products are among the most recommended entry points in the category. The brand has a strong editorial voice that normalizes conversations about pleasure and consent in a way that feels genuinely welcoming rather than clinical. Their Zara bullet vibrator is a starter product that gets consistently excellent reviews. Shop the Unbound pleasure collection
Good Vibrations
Good Vibrations is a worker-owned sex-positive store that has been serving the LGBTQ+ community since 1977 in San Francisco. They carry a curated range of products across every category with staff who are trained to help rather than shame. Buying from them supports a queer institution and puts your money directly into community. Their online store ships nationwide. Shop Good Vibrations online store
How to Shop This Category
Look for brands that use body-safe materials: silicone, stainless steel, and borosilicate glass are the standards. Avoid anything with phthalates or unlisted materials. Good brands list their materials clearly. And look for return policies that acknowledge these are real purchases, not novelties.
Pleasure is a right, not a luxury. These brands know that. Shop from the ones who see you.